DAMIAN
JOY
eCOMMERCE & DIGITAL SPECIALIST
With almost 30 years of practical, hands-on experience in creating Websites and managing eCommerce businesses from small to huge, my dream is to help others transform their online presence into a high-performing, customer-focused sales channel that works the way they need it to.
I've seen the awesome highs and crushing pitfalls of running an eCommerce business for household names like EB Games, Price Attack and my own (lesser known) venture - Imaginary Adventures. With a focused interest in getting the most out of Shopify Plus, I know first hand what works and what doesn't when using it day-in and day-out. I know how to make the platform dance to YOUR music, not the other way around. I can help you avoid expensive and unnecessary development projects with tried and tested real-world advice, while developing processes to make your everyday operational tasks as efficient as possible. I also have hundreds of hours of product merchandising under my belt, and am a deft hand at digital design for eCommerce and social media marketing. If you have an eCommerce or digital challenge you'd like some help with, get in touch! I'd love to chat ☺️
SERVICES
Coaching
I'm available for custom coaching sessions to up-skill either yourself or your team, online or in-person.
Projects
Standalone projects big or small. I'm here to help with anything from an App installation or layout tweaks, to a full theme change or re-platforming.
Support
Either ad-hoc or ongoing support for whatever you need.
I currently have ONE spot remaining for an Ongoing Support Retainer for 10 hours per week.
Assessments & Health Checks
I can assess your Website in any way you need, and let you know the best and most cost effective path forward.
SKILLS
🎨 Digital Design
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Website & landing page layout design
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Decades of experience with Adobe Suite (particular Photoshop and Illustrator)
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Email marketing templates (Klaviyo, Mailchimp, Shopify Email)
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Promotional graphics & digital assets
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Product imagery optimisation & banners
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Social media creative (ads, posts, and campaign visuals)
🗂 Product Coordination & Listing Management
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End-to-end product setup in Shopify Plus
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Variant, tagging & metafield architecture
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Product image selection, editing & upload workflows
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SEO-driven copywriting for titles & descriptions
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Compliance checks (pricing, SKU accuracy, categorisation)
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Digital asset management and version control
🚀 eCommerce Strategy & Growth
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SEO audits & optimisation
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Google Ads & SEM campaigns
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Conversion rate optimisation (CRO)
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Competitor benchmarking
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Seasonal campaign planning
🛍 Shopify Plus & Store Optimisation
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Shopify Plus management & troubleshooting
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Theme updates and custom layout App integration
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Product catalogue optimisation
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Product creation for Print On Demand services
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Click & Collect / omnichannel integration
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Custom bundles & promotions setup
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Store health checks
📦 Operations & Logistics
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Inventory management & stock forecasting
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Data organisation and PIM integration
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Warehouse workflow optimisation
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Demand & supply planning
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Returns & customer experience improvements
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Packaging design
📊 Data, Analytics & Reporting
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Google Analytics & GA4 setup
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KPI reporting
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Campaign performance analysis
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Actionable insights reports
🧭 Project Management
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Agile / iterative project delivery
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Sprint planning, scoping & backlog prioritisation
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Stakeholder and cross-department communication
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Documentation, timelines & risk management
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Vendor coordination (designers, developers, suppliers)
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Go-live planning & post-implementation review
👥 Team Management, Coaching & Training
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Leadership of multidisciplinary digital and retail teams
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Mentoring and upskilling team members across eCommerce, design & content
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Training staff in Adobe suite, Shopify Plus, product listing workflows, and campaign execution
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Establishing best-practice documentation, SOPs and QA processes
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Fostering collaborative, high-performance team culture
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Coaching stakeholders to align brand, commercial and customer objectives
EXPERIENCE
NOW
Ecommerce Consultant
2016-2024
Imaginary Adventures
Director / Owner
I owned and operated Imaginary Adventures - a multi-channel retailer that specialised in Tabletop Roleplaying Games such as Dungeons & Dragons.
I was responsible for the creation and ongoing development of the eCommerce channel using Shopify, all logistics and design, as well as the launch of a physical storefront in early 2022 in Underwood, Brisbane.
2023-2025
Price Attack Australia
eCommerce & Digital Manager
As eCommerce & Digital Manager at Price Attack,
I managed daily trading, digital marketing, UX/design, analytics, and optimisation of the Shopify Plus storefront.
I worked closely with operations and logistics to improve fulfilment and customer experience, and managed key digital growth initiatives including the successful rollout of Click & Collect across a complex national franchise network.
2016-2018
Zeroseven
Project Coordinator
Project Managed the design and development of web solutions for the varied range of Zeroseven clients.
2007-2016
EB Games Australia
Online Merchandising Manager
I managed the online merchandising for the EB Games Australia Website, encompassing everything from product catalog and in-site marketing to packaging design, promotion creation and multi-channel sales management.
